For over a century Mercedes’s three-pointed star encircled into an orbit masterminds conservatism, reliability, first-class performance and breakthrough engineering. Although the evolution of the logo comprises more than 120 years, most of its life it has been represented by today’s badge — the triangle star, one of most well-known logotypes in the car industry.
The first edition of the logo, the word “Mercedes”
surrounded by an ellipse, appeared on cars manufactured by Daimler, its
predecessor, in 1902. After a while, the company introduced a new brand logo in
1909 — the glorious star of three points. Technical Director of Deutz, Gottlieb
Daimler, designed it. He drew this badge on a postcard, which he mailed to his
wife as far back as in 1872, vowing that one day this image would become the
symbol of a car giant.
He created it as the attribute of class and perfection,
meaning that three points of the star stood for the Mercedes’s dominance over
land, air and sea, as its vehicles run in all the three environments. It was
registered as a trademark, and one year on it was taken as the logo for cars.
The emblem was put into a circle with four little stars above the
circumscription “Mercedes” on its bordure in 1916.
Source: Author
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